The Last Productivity Solution you’ll ever need

Tired of constantly feeling overwhelmed, distracted, unmotivated and unproductive?

  • Are you working harder, but getting less?
  • Are you solving other people’s problems instead of working on your own?
  • Do you have BIG DREAMS about breaking free from your current situation, but there is so much to do that you worry you’ll never get there?

Welcome to Productive Systems. We’re serious about your performance.

This secret to FOCUS,  and how to Conquer Shiny Object Syndrome!

​There are so many opportunities out there today. Social media, websites, blogs–the whole universe of the internet is available to us at any moment in the day or night. And if you tune in, you know there are people making it happen.

You’ve probably thought about it for yourself. Maybe you even have plans for how YOU can make it happen.

But unless you’re taking action, you’re not getting anywhere! With all that content, it’s easy to get lost, overwhelmed, and feel like you’ll never know enough to get where you want to go, much less overcome the inertia of inaction.

If you’ve felt frozen before, you’re in the right place.

There is a solution. It’s simple, but it’s not easy.

How do you get meaningful work done if you’re overloaded with information?

Maybe you’ve got a “system” for keeping track of things. Maybe it’s working, but you aren’t keeping up.

If you’ve got an Evernote account and it’s jammed with un-read articles and un-acted-upon ideas, then keep reading.

There are great tools available for keeping track of all the endless material online. But how to decide which to use? How to set them up? It takes hours to get a new tool loaded with your information, and then more hours until you discover that you don’t like it, or it doesn’t do some critical thing you NEED it to do.

Time gone. Wasted.

We’ve been there: It sucks!

Another new tool, anther wasted day. Back to searching.

How do you know you’re working on the right thing?

So never mind getting work done. You are working harder than ever. But it’s not on YOUR project, or you’re putting out fires instead of preventing them.

Busy work instead of something meaningful. Urgent but not important.

Without a crystal clear understanding of where you want to go, you’ll never make any progress.

Do  you want to climb Everest? Build a business? Quit your 9 to 5 and travel the world? People are doing it every day. They’re no better (or worse) than you–okay, some are probably worse–which makes it all the more frustrating! How is that person doing so well? What am I doing wrong?!

You’ve got to be CLEAR and FOCUSED on the RIGHT THINGS

What’s your overview? What are your long range goals? You’ve got to start there.

Keep it simple. You can use the icon feature in Content Builder for the images.


Don’t over-explain in these text sections below each individual image.


Let the images do the talking. If something needs more explaining, add a text block below.

It’s a natural progression, but it doesn’t always come naturally.

  • angle-rightCreate a nice list of points here. What are the points about? Anything you want. This could be a summary of the page so far, for example (remember those scanners?).
  • angle-rightMake your content easy to digest.You can think of the layouting/formatting task on a sales page in this way: the goal is to present nice, appetizing, bite-sized morsels for your reader. Don’t hit them over the head with big words or long paragraphs. Make it easy and fun to experience your sales page.
  • angle-rightOnce you know this, you’ll want my product.That’s the result you should aim for with your content. Once your reader understands the story and all the points you’ve made, they will truly understand the value of your product (or service, or whatever you’re selling).

Just the solution. NO B.S.

You’ve set the scene. You’ve captured your visitors’ attention. You’ve related to them and told them everything they need to know to truly understand what your product is about. Now it’s time to start introducing them to the product.

Keep one thing in mind: your product is the solution. At first, don’t talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise… you will not be pushing product, you’ll be doing everyone a favor.

Do you want to waste more time, or Get it DONE

Try mixing paragraphs with sub-headings of two different sizes (H2 and H3). You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story.

Ever notice how non-fiction authors love to use quotes throughout their books? That’s because quotes are a nice change of page and they lend authority and gravitas to what you’re saying.

Similarly, you can use subtle text highlights, text boxes, short paragraphs, sub-headings and other text formatting to draw your reader’s eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.

This is Where the BIG REVEAL happens

Here it is: Productive Systems

Now it’s time to present your offer as the perfect solution to everything you’ve been talking about so far in your story.

While we were holding back before, it’s now time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don’t hold back.

  • 1Show a product image: it’s always a good idea to have a visual representation of your product. It makes it more tangible and more “real” in your reader’s mind.
  • 2The power of the points list: use this list to emphasize the most important benefits of your product.
  • 3Benefits over features: for every feature your product has, try to translate it into a benefit (i.e. a positive end-result your customer will get).

What People Are Saying About Our Solution

“Social proof comes with customer testimonials.”

“Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy wi​th their purchase.

We like to do what many others have done already. There’s safety in numbers. Testimonials can be used to give your visitor that sense of safety.”

Shane Melaugh
– Job Title

“Here’s what the perfect testimonial looks like…”

“The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text.

Samantha Allen
– Job Title or Role

“Can you ever have too many testimonials?”

“It’s a fair question: can you have too many testimonials?The answer is: you can, but the problem is usually not the amount but the quality of the testimonials. If you have good, enthusiastic and real testimonials that mention specific details and benefits, don’t shy away from adding 10, 15, 20 or even more to the page.Just don’t add a ton of boring or generic testimonials.

Shane Melaugh
– Job Title or Role

Welcome to the Main Purchase Section

Here we have a highly attractive purchase section. We display another paragraph of text, which is a strong call to action to your readers. In addition, we have a product image, unmissable large button and some guarantee and safety symbols.

100% Satisfaction Guaranteed

Secure Payment

​A Few More Testimonials to Prove it Works for Real People

“Keep displaying testimonials for social proof.

“Here, we have a second testimonials section, right after the purchase section. Now that we’ve asked the reader to pull the trigger, they might feel some resistance and testimonials can help reassure them.”We like to do what many others have done already. There’s safety in numbers. Testimonials can be used to give your visitor that sense of safety.

Shane Melaugh
– Job Title

“Pick the right kinds of testimonials to show here…”

“If you have any testimonials that include stories of how a customer had some doubts about your product, but was then won over by the high quality, your friendly support etc. those are perfect for displaying in this area of the sales page.

Samantha Allen
– Job Title or Role

Shane Melaugh

Creator of [Product Name]

About the Author

When selling online, it’s easy to forget that people prefer buying things from other people. If there’s any element of personal branding in your product, use this section to write a few paragraphs about yourself.

Keep it short, as this page is about your product, not your life story. But a few personal details mentioned here can help build rapport with your reader. It’s a reminder that there’s a real, trustworthy person behind thi​s product and they aren’t buying from a faceless corporation.

That’s a lot of money.It’s Time to Start Addressing Your Visitor’s Last-Minute Objections

Is it? After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important… and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you’ll quickly learn what’s on your reader’s mind as she goes through this page.

This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.

What if it doesn’t work? Use Sub-Headings Before Every Major Objection You Address

People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.

How is this going to be different?Advantages vs Disadvantages

Here’s a section that you can use for many purposes. For example, you can use it to showcase how your solution is better than other solutions out there. Or, compare the problems your reader is facing right now with the great solutions they’ll enjoy once they purchase.

(Us) The Pros List

  • angle-rightProin arcu nulla, varius sit amet ligula ut, porta convallis dui.
  • angle-rightNullam feugiat est porta, semper felis iaculis, luctus nisi.
  • angle-rightAliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
  • angle-rightPhasellus nec arcu non augue egestas
  • angle-rightDuis accumsan, dui et semper

(Them) The Cons List

  • angle-rightProin arcu nulla, varius sit amet ligula ut, porta convallis dui.
  • angle-rightNullam feugiat est porta, semper felis iaculis, luctus nisi.
  • angle-rightAliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
  • angle-rightPhasellus nec arcu non augue egestas
  • angle-rightDuis accumsan, dui et semper

Here’s a “What You Get” Section (Plus the Second Call to Purchase)

  • angle-rightVivamus sit amet lacus eu odio lacinia efficitur venenatis quis tellus. Ut eget
  • angle-rightSed egestas diam vel iaculis dapibus.
  • angle-rightFusce tortor lorem, fringilla et tortor
  • angle-rightPellentesque non facilisis purus, id
  • angle-rightFacilisis purus, id lorem ipsum ultrices
  • angle-rightUltrices erat nubia nostra himenaeos.

100% Satisfaction Guaranteed

Secure Payment

100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don’t get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we’ll send you a prompt refund.

Frequently Asked Questions

Why add an FAQ section like this?

A section like this is perfect for addressing buyer objections and smaller concerns that your visitors might still have.

How about adding a contact link?

An easy way to get pre-sales feedback is to add a “Contact Us” link to the bottom of the page, so that visitors can send you questions by email.

What about exit intent lightboxes?

You can also use the built-in exit intent feature to open a lightbox with a contact link and invite visitors to leave some feedback before they exit the site.

What questions belong here?

A great way to populate the FAQ section with questions is to invite pre-sales feedback from visitors. Your visitors will happily tell you exactly what questions are on their minds.

Have you tried a chat widget?

There are also many services you can use to add a live chat widget to a page like this. Inviting visitors to a live chat is a great way to learn about common questions and also increase sales conversions while you’re at it.

Answer questions, save space.

We’re using content toggles in this section, which allows you to present many questions in a compact form. Your visitors can easily read more about the questions they themselves have and ignore the rest.

P.S.: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don’t jump on this opportunity right now they will be missing out.​After the post scripts, use the link below to link to your purchase section or the checkout page.

There is no email recapture. You’ve got this chance, right now, to take action on your dreams. Now. Stop thinking about it and start doing it.

Yes, I want to start getting [benefit] now!

Copyright – Company Name Inc.

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